Direct Marketing Basics
Direct marketing is still effective. The hype and effectiveness of online contact get the most buzz ...
SMALL BUSINESS
ARTICLES
Branding Your Business
An effective branding strategy makes your business stand out in a competitive marketplace. Online, it helps ...
Creating an Online Presence
As a new startup or an existing brick and mortar business, building an online presence for yourself is ...
Using Contractors Instead of Employees
Employers are frequently filling jobs and finding the right person for each job is essential whether that ...
Effective Employee Communications
Today, more so than any other time, businesses focus heavily on engaging customers, the media, investors ...
Training and Educating Employees
Employees who are well-trained are an asset to any business. In a poor economy, unfortunately, the training budget ...
Measuring the ROI of Your Marketing Budget
These days, small businesses are under more pressure to prove ROI or return on investment of their marketing ...
Affordable Marketing Strategies for Startups
Although running a startup business can be exciting, there is much strategic planning involved to get customers without ...
Maintaining a Work/Life Balance
Maintaining a balance between your work life and personal life was a lot easier in earlier times it seems. Today ...
Compensation Basics
Compensation is the combination of salaries, wages and benefits that employees receive in exchange for them ...
Hiring Your First Employee
As the owner of a small business, you know the importance of avoiding unnecessary costs. Because of this ...
Attracting and Retaining Quality Employees
As a business owner, it is essential that you attract good employees. Likewise, you’ll also want to retain them as ...
Social Media Marketing
Leveraging social media marketing can increase your customer base significantly ...
Working With Outside Investors
Depending where they are in their startup phase, new businesses often get several types of investment funding ...
Creating a Marketing Plan
A marketing plan is a roadmap to get your product into the hands of the customers who want or need it ...
Creating an Employee Handbook
As an employer and owner of a growing small business, good communication between yourself and your ...
Gaining a Competitive Advantage
It takes extensive research and strategic planning to gain a competitive advantage. Every advantage is ...
Sources of Start-Up Funding
You’ve come up with a plausible idea for a business. That is great! An idea gets you to the starting gate ...